LinkedIn Spaces
A community for student to network and seek opportunities.
A community for student to network and seek opportunities
TIMELINE
6 days
MY ROLE
Project Lead
UX Design
TOOLS
Figma
Notion
Principle
LinkedIn
Figma
Notion
Principle
SUMMARY
Desiging an end-to-end experience to provide opportunties to students using LinkedIn's design system
CONTEXT
For this project, I was assigned to create a feature on "How might we helping college students discover and connect to their classmates on LinkedIn?". This led to an internship at LinkedIn. To view more on this project, please click the button below.
PROBLEM
Design an experience that helps college students discover and connect with their classmate.
OUTCOME
🎉 I received an offer from LinkedIn and joined the Careers Growth team during Summer 2021.
02 | DISCOVER
UNDERSTANDING THE LANDSCAPE
In order to better understand our positioning, I spent time reviewing the apps that are mostly used by students.
I identified the weaknesses and strengths of each app and how it's used across the community of students, understanding the different reasons why students use certain apps to communicate with other students.
BRAINSTORMING
After identifying the problem statement, I did a quick brainstorming session in order to understand the various pain points. Having this brainstorming session helped identify general themes to address moving forward.
INSIGHTS
Networking
Students spend a lot of time finding places to meet other students and it often takes a long time or some end up giving up.
"I want to meet other students in my community with similar interests, not sure where how to start"
Ben (Student)
Sharing experiences
Oftentimes, Alumni want to share their experiences with students who are looking to enter a similar field of profession.
"I would like to share my experience and give back to my community in any way I can."
Dan (Alumni)
Community
Everyone wants to be part of a community where they can actively contribute and receive resources.
"The most difficult part is to find resources that help me grow"
Carlos (Student)
03 | DESICIONS
REDEFINE QUESTION
How might LinkedIn enable conversations by increasing engagement and involvement while fulfilling their professional needs?
Consider ways to reach out of thier network that are hiring to ultimately find the next best steps during this unprecedented time.
USE CASES
For this project, I chose to focus on students early in college who is actively looking to make connections.
This helped me align all my future decisions with real frustations and needs.
EXPLORING SOLUTIONS
After getting a clear understanding of the user needs and the touchpoints of the flow, I was able to deliver a flow to test on users.
04 | FINAL DESIGN
All new onboarding to provide better results for students
All new onboarding to provide better results for students
Using the onboarding experience, we can tailor people and campus spaces that appear in the Discover section that match each user's interests.
Meaningful interactions that lead to new opportunities
Meaningful interactions that lead to new opportunities
Students can join spaces and see other students who have joined the Campus Space in their university. This allows students to discover and connect with other classmates.
LESSONS LEARNED
Brainstorming can lead to uncovering opportunities
Important of user research, spending time conducting research helped me gain a comprehensive understanding of the problem.
Adopt a modular and component-based approach to increase efficiency, consistency and flexibility.
Thanks for visiting!
I'm always open to chatting — reach out to me!